The primary role of brand creative is to connect the dots, transforming abstract concepts into tangible ideas. From ideation to execution, strategy to measurement, your brand’s creative direction should provide clarity. Helping communicate the core purpose and ensure delivery of that message, it comes down to three fundamental aspects: Signals, Perspective, and Value.
- Signals: What we send and receive, signals are the vessel of a brand’s communication of value.
- Perspective: How we organize, evaluate, and interpret signals, perspective is the determinate of how customers receive the intent of your signals.
- Value: What customers attribute to signals and recall your brand, customer value is the core of what your brand should be built around.
Our philosophy is that form follows function. Great brand creative is built to deliver value to your customers. We work towards this through the application of our brand development processes to our creative projects.
Our process starts with a collaborative discovery period with our partners to develop fluency in the core function of your organization, the initiative, and the customers we will target. After obtaining this understanding we begin mapping customer pathways to guide and the build and delivery of the project.
Only after the foundation is built do we begin the execution phase. Starting broad then working our way, in phases, toward the final deliverables. Throughout the process, we work directly with our partners to ensure alignment with the overall vision. This process allows us to perform the duties of a full-service agency, a surrogate creative director, and lead project-based initiatives. The end result being successful implementations of your brand.