OnBrand Event Panel - in partnership with AMA PDX
Event: OnBrand September 26th 2019

How Brand is Shaping Organizations

OnBrand - Join a forum on brand, culture, and decision making with the people who live it.

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Amprsnd || 52 LTD
Event: Amprsnd || 52 LTD – A Talk on Brand – 11.7.19

Discuss how we build brands, culture and customer value.

Amprsnd - A Talk on Brand, in partnership with 52 LTD. Join us for an evening to discuss how we build brands, culture and customer value.

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On Brand: Culture, Customers, Decision Making
On Brand: Culture, Customers, Decision Making

How do you define ‘brand’?

How do you define ‘brand’? Ask 100 people to the same questions and you’ll likely get 200 different answers.

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Hawaiian Host: Indulging the Needs of Production
Hawaiian Host: Elevating Production Design

Elevating production design through systemization.

Elevating production design through the application of base line systems and standards to ensure consistency and quality.

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Nike: WS.com UI + Identity
Nike: WS.com UI + Identity

Integrated communication platform for tools and content.

Building a platform to manage and share content between teams globally. We developed a platform to bridge the content gap of geographies and categories around the world.

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Bishops: Evolving Irreverence
Bishops: Evolving Irreverence

Refreshing a strong local brand into a national player.

A view of the work and structure as both agency and internal director, refreshing a strong local brand into a national player in the fast haircare business.

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Can-Imations: Digital Animation
PBR: Can‑Imations

Elevating PBR’s social content program with 3D Animation.

We elevated PBR’s social content program with custom animated graphics – Can-Imations – to capture the brand and their primary municipal target markets.

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Process: Defining a 'Holistic' Brand
Process: Defining a ‘Holistic’ Brand

A new baseline for thinking about 'brand'.

Developing a brand is a constant fight between rigidity and flexibility of standards. They need to be both nurtured and trained. And, occasionally, they need to be left to die.

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Lessons in Failure: Brand Without Adoption
Lessons in Failure: Brand Without Adoption

Building a brand is easy, the hard part is client adoption

Building a brand is relatively easy, the hard part is internal buy-in. No matter how great the idea or well planned the strategy, without commitment its bound to fail.

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Ocean to eComm: The Art Direction of a Boutique Apparel Brand
Ocean to eComm: The Art Direction of a Boutique Apparel Brand

Bringing the ocean to an eComm platform.

We helped the aspiring apparel brand from Hawaii bring the ocean to their ecommerce platform by communicating simply what they were selling.

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Bishops: Directing for Different
Bishops: Directing for Different

Building a brands ethos into its art direction.

The core of the art direction for branded content is the brand ethos and a focus on the company’s product. Letting the brand’s distinctive color work, the individual characteristic

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Hawaiian Host: Looking Beyond Talent
Hawaiian Host: Looking Beyond Talent

Looking beyond talent to create authenticity.

Looking beyond talent for authenticity, we combined world-class talent and deep knowledge of both the product and its heritage to capture the vision and ethos of the brand.

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Cold Soup: Breaking Boundaries with Bread
Cold Soup: Breaking Bread & Boundaries

A dinner series to connect creatives of all disciplines.

From concept to execution, we developed a dinner series that aimed to bring together the spectrum of passionate creatives around the confectionary creations of amazing chefs.

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FMJ: Elevating Content
FMJ: Elevating Content

Elevating content for the social generation.

Elevating content to update an antiquated content and marketing landscape internally for their direct marketing push.

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Matcha: Blending Brand + Culture
Matcha: Blending Brand + Culture

A product launch so successful we had to stop!

Adapting to real-life barriers, launching this delicious new product through a highly successful campaign, incorporating beta-elements of a successful new brand repositioning.

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Nike: Augment through Content
Nike: Augment Through Content

Crossing categories to create captivating imagery.

In its most simple, we augmented the initiatives of various categories to create captivating content for use across platforms.

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Unicorns: Localizing a National Effort that went Viral.
Unicorns: Localizing a National Effort That Went Viral

A social campaign for a national field marketing effort.

A social campaign built around a national field marketing teams content creation and localization needs that trended #1 on Instagram during the campaign.

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PINTS: Branding a Beer Festival
PINTS: Branding a Beer Festival

Establishing a new brand of beer-festival in Portland.

The struggle and essentialism of getting leadership buy-in, and working with world-class breweries to establish a new brand of beer-festival in the epicenter of beer in the US.

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Nike: Global Digital Sizzle
Nike: Global Digital Sizzle

1-minute engagement for Nike's global push.

1-minute to engage audiences and communicate that digital was the future of Nike’s global push.

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Nike: Visualizing Global Projections
Nike: Infographics (Visualizing Global Projections)

Financial infographic systems for Nike.

We designed a system that easily communicates the past, present, and future of Nike’s Global WS.com business across the globe.

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Hawaiian Host: Branding with Sound
Hawaiian Host: Branding with Sound

Branding with Sound

Indulging the long-term needs of production design our team developed a new system and standards of content creation to ensure the consistency and quality.

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