Lessons in Failure: Brand Without Adoption
Lessons in Failure: Brand Without Adoption

Building a brand is easy, the hard part is client adoption

Building a brand is relatively easy, the hard part is internal buy-in. No matter how great the idea or well planned the strategy, without commitment its bound to fail.

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Unicorns: Localizing a National Effort that went Viral.
Unicorns: Localizing a National Effort That Went Viral

A social campaign for a national field marketing effort.

A social campaign built around a national field marketing teams content creation and localization needs that trended #1 on Instagram during the campaign.

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