Strategy and production build the tangible plans and materials of your organization’s brand. This encompasses everything from strategic planning and new metrics dashboards, to identity design, digital and experiential touch-points, and branded content. Amprsnd develops materials built to amplify the goals of your organization.

 

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Brand Strategy

Brand strategy aligns your business with the value your customer truly desires. Defining the steps necessary to align business activities and customer perception to deliver consistent and measurable results.

Amprsnd builds brand strategies to support your wider organizational goals, competitive advantage, defensible positioning, and a set of unique metrics. Our approach starts by looking at your organization through the lens of the customer and understanding their perspective and the social, emotional, and functional values they attribute to your products and services. From this understanding, we analyze supporting activities to align operational, financial, and demand creation functions to realize measurable results.

 

Content Production

Your content is the primary tool in the path to customer acquisition and retention. It can either champion your efforts or detract from the value your customers seek. 

We help organizations build their content strategies and produce awarded winning media to support the larger vision of their business. From multi-media campaigns to internal communications, our approach focuses on driving engagement.

Metrics Dashboard

The metrics by which you measure your strategy are paramount to understanding the effectiveness of your activities. Too often managers faced with needing data to drive decisions fall into the metrics trap. Utilizing the wrong or over-generalized metrics that lead to false positives/negatives, confirmation bias and reactionary decision making. 

Our approach is based on a deep understanding of your goals. We focus on cross-functional alignment to develop custom dashboards that allow your team to measure, track and evolve with intelligence.

 

Internal Brand

The internal brand delivers more successful operational and cultural integration of business units or functions across an organization.

Whether your organization is looking for end-to-end integration or to create awareness for a novel function. An internal brand helps in the evaluation, build, and implementation of your business unit or function.