A product launch so successful we had to stop! We developed this multi-channel campaign for the world’s most successful macadamia nut brand to launch their new matcha flavoured product and the results were tremendous.

In the midst of repositioning the Hawaiian Host brand, we were tasked with designing a campaign around a product launch that had gained momentum prior to significant institutional changes. The campaign needed to incorporate elements of the new brand aesthetic, which was not yet fully developed, and needed to be executed across traditional, digital, and experiential platforms.

With the various restructuring and repositioning efforts underway our team had to adapt circumstantially to both new brand and operational considerations. Simultaneously we needed to work with strategic partners to build a marketing program relevant for North American, Hawaiian, and East Asian demographics.

We successfully executed the campaign by building a beta version of the new brand aesthetic and employing the initial parts of a new production-design system that could adapt to the multi-channel executions and budget constraints.

A product launch so successful we had to stop! We developed this multi-channel campaign for the world’s most successful macadamia nut brand to launch their new matcha flavoured product and the results were tremendous. This example shows how the campaign was executed in print advertising.

While it is always best to avoid the implementation of rebranding efforts prior to their completion, especially with aesthetic executions, every successful business knows you have to be able to pivot and adapt to real life circumstances. In the end, a great product was launched through a highly successful campaign that incorporated elements of a successful brand repositioning effort.